Mau Hemat Gini Amat?
This digital ad draws inspiration from the resourceful habits of Indonesian citizens, exemplified by the act of squeezing toothpaste tubes until the very last drop. Through vibrant animation and relatable scenarios, the video emphasizes that while frugality is admirable, it shouldn't require extreme measures.
The key message resonates clear: with Flip, saving money and managing finances becomes effortless, ensuring that Indonesians can live frugally without sacrificing convenience.
Pre-Production
Storyboard
My goal in this project is to show how Indonesians struggle to save money in a way that everyone can understand and relate to.
By drawing out each part of the story, I can make sure it matches what I want to say and how I want to say it.
Animatic
By getting everything just right in the animatic, I can make sure that "Mau Hemat Gini Amat?" tells its story in a clear and engaging way, so people can understand the struggles of saving money in Indonesia.
